User:Elsebeth Rhiannon

This article is considered to be In Character by its author.

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Name	Elsebeth Rhiannon
Race	Minmatar
Bloodline	Sebiestor
Licensed	2004.03.20 22:10:00
Occupation	Diplomat, Fleet Commander
Specialization	Public Relations, ECM
Corporation	Gradient

Quotes from Elsebeth

10 rules of PR

Rule #1: no, it is not enough to know yourself that you are doing a good job, how you look in public does matter.

Rule #2: people who are not paying attention to how they make your corporation / alliance look like when they appear in public should not be allowed to talk in public. Better yet, they should not be hired in the first place. (Corollary: If you allow your pilots to appear in public, you should have a dedicated PR staff monitoring it.)

Rule #3: there is nothing to be gained from engaging in "smacktalk", that is, bashing your opponents in public.

Rule #4: whether or not what you are saying about your opponent is in fact true, #3 still holds.

Rule #5: if you think rules #1-#4 do not apply in your situation, you should not be doing PR in the first place. Probably not talking to anyone outside of your family, either.

Rule #6: negotiations with both your enemies and your allies should be done in privacy; the public forums are for addressing the general populace. (Sidenote: it is possible to make addressing the general populace look like talking to your enemy, see "open letters".)

Rule #7: do not lie and do not publish unconfirmed rumors as the truth. This will initially make giving a good impression of yourself a pain in the ass to do in certain situations, but in the long run when the audience knows you just do not lie, it will work to your advantage.

Rule #8: when your opponent is busy making themselves look bad all by themselves, there is no reason to interfere. (Corollary: if you can see the opponent looks like a moron in public, so can the general audience. No need to point it out to them; just sit back and enjoy the show.) Rule #9: if you do not want to discuss something, do not bring it up yourself. (Related observation: peace and unity is rarely achieved by insulting the ones you wish to be in peace and unity with.)

Rule #10: only provoke the enemy when you are prepared for the war declaration.

Quotes by others

"You never pleaFile:Else128.jpgse Else, Davlos, you just try to disappoint her less each day." (Biggus Tankus)

"In honesty, the idea of an Elsebeth without an agenda of some kind is only marginally less preposterous than a Zhal without an operation." (Kaimon Zhal)

"You're obviously the Prime Minister's staunchest defender in space currently, and previously for that matter. You have a way with words far exceeding your superiors, both past and present, and you know when is not a good time to start badmouthing." (A former Minmatar freedom fighter high-up who wishes to remain anonymous)